Role: Brand Designer, Product Designer, Packaging Designer
Graphic identity, illustrations, packaging, web-design and communication tools for yumwoof! a dog-food brand based in Austin, TX, pointed towards creating the best nutrition for dogs, with high quality and organic ingredients.
For yumwoof, the goal was to create an approchable, fun and inclusive brand, but also communicate a trustworthy process and top quality ingredients for a healthy and long life for your pup.
I decided to create a series of dog illustrations to accompany the logo and create a fun ecosystem to build an identifiable communication universe that can be used in packaging, media, and different digital platforms