Role: Brand Designer, Product Designer, Packaging Designer
Graphic identity, illustrations, packaging, web-design and communication tools for yumwoof! a dog-food brand based in Austin, TX, pointed towards creating the best nutrition for dogs, with high quality and organic ingredients.
![](https://freight.cargo.site/t/original/i/2ee72e3fc6862e46092426bb2d076312c081e044f3c075b086f20453426e4479/2022_JC_PORTAFOLIO-YW-01.png)
Summary
For yumwoof, the goal was to create an approchable, fun and inclusive brand, but also communicate a trustworthy process and top quality ingredients for a healthy and long life for your pup.
![](https://freight.cargo.site/t/original/i/9c10e73b071b7ceb368cf543e26595fb7e9f54b70b61b9a4c8a113f2738d1255/BILLBOARD.jpg)
I decided to create a series of dog illustrations to accompany the logo and create a fun ecosystem to build an identifiable communication universe that can be used in packaging, media, and different digital platforms
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![](https://freight.cargo.site/t/original/i/bd4be7ca7f504a88c0b7d2d4794aaedad135822bb25a20b8d7089d4d9aa108c8/2022_JC_PORTAFOLIO-YW-03.png)
![](https://freight.cargo.site/t/original/i/2487c03c6c6c9ae97c74e9cf096c551ad7d2308bb899d2adb7732aecadbcfb54/SLIDE-YM.png)
![](https://freight.cargo.site/t/original/i/04cd03baa8a32b1da7188cc99bcc1b7938854833165139ec8d3a8db23fdc1db3/2022_JC_PORTAFOLIO-YW-02.png)
![](https://freight.cargo.site/t/original/i/b963968a8052f9b8d4822cb3aa795b5d2c33f621a5d891e62822dd8526e82867/VEHICLE.jpg)
![](https://freight.cargo.site/t/original/i/678c9965a55c1d92b6fde303021f6a7211ee1a9322a4fe3d571abad30c8b00e0/2022_YW_PCH2.png)
![](https://freight.cargo.site/t/original/i/b6a7dde196b3b91eb831f517d9283bf4bd5411ea21cc5fd71991b2afaffb9c9e/TAPE.jpg)
![](https://freight.cargo.site/t/original/i/b1aa45c1358d5d889bbf3d6f24b064bb770931872ae282b2d9fb65a9386ee100/POUCH.jpg)
![](https://freight.cargo.site/t/original/i/89d6fd336154b3aa0679f3bdf44d7d54bf2b0e8d8c21a71c02da9622082cc083/SLIDE-2.png)